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In a New Light - Light Trail
“In a New Light” is a light and sound installation by the artist Björt Sigfinnsdottir, that explores self-identity, tenderness, and reflection. The work invites viewers to step out of self-judgment and imagine seeing themselves through the eyes of someone who loves them unconditionally. Through the interplay of light and shadow across the varied surfaces of the installation and its surrounding…

Perfect Black Reveals Perfect Nature
Ever wanted to see the dazzling Aurora in Iceland in your lifetime? LG OLED TV makes your dream become a reality this summer!

Sky Lagoon and Hildur Yeoman in Vogue
Many of Iceland’s most treasured cultural institutions were conceived during uncertain times. Take for instance, Reykjavik’s hallowed Hallgrímskirkja church, commissioned during the Great Depression, which took over 40 years to complete.

Write a Wish and Know it Will Come True
Yoko Ono invites all guests of the Illumination of the Imagine Peace Tower to write down their wishes and hang them on one of her wishing trees.

Iceland 101: Gullfoss
A roughly 2-hour drive from central Reykjavík, one of Iceland's best-known landmarks can be found tucked away in a canyon.
Disruptive innovation
The implications of new-emerging eID and eGOV solutions